odoo16/addons/utm/data/utm_campaign_demo.xml

<?xml version="1.0" encoding="utf-8"?>
<odoo>
    <data>
        <record model="utm.campaign" id="utm_campaign_fall_drive">
            <field name="name">Sale</field>
            <field name="stage_id" ref="utm.default_utm_stage" />
            <field name="is_auto_campaign" eval="True" />
        </record>
        <record model="utm.campaign" id="utm_campaign_christmas_special">
            <field name="name">Christmas Special</field>
            <field name="stage_id" ref="utm.default_utm_stage" />
            <field name="is_auto_campaign" eval="True" />
        </record>
        <record model="utm.campaign" id="utm_campaign_email_campaign_services">
            <field name="name">Email Campaign - Services</field>
            <field name="stage_id" ref="utm.default_utm_stage" />
            <field name="is_auto_campaign" eval="True" />
        </record>
        <record model="utm.campaign" id="utm_campaign_email_campaign_products">
            <field name="name">Email Campaign - Products</field>
            <field name="stage_id" ref="utm.default_utm_stage" />
            <field name="is_auto_campaign" eval="True" />
        </record>
    </data>
</odoo>