odoo16/addons/utm/data/utm_source_data.xml

<?xml version="1.0" encoding="utf-8"?>
<odoo>
    <record model="utm.source" id="utm_source_search_engine">
        <field name="name">Search engine</field>
    </record>
    <record model="utm.source" id="utm_source_mailing">
        <field name="name">Lead Recall</field>
    </record>
    <record model="utm.source" id="utm_source_newsletter">
        <field name="name">Newsletter</field>
    </record>
    <record model="utm.source" id="utm_source_facebook">
        <field name="name">Facebook</field>
    </record>
    <record model="utm.source" id="utm_source_twitter">
        <field name="name">Twitter</field>
    </record>
    <record model="utm.source" id="utm_source_linkedin">
        <field name="name">LinkedIn</field>
    </record>
    <record model="utm.source" id="utm_source_monster">
        <field name="name">Monster</field>
    </record>
    <record model="utm.source" id="utm_source_glassdoor">
        <field name="name">Glassdoor</field>
    </record>
    <record model="utm.source" id="utm_source_craigslist">
        <field name="name">Craigslist</field>
    </record>
</odoo>